MTV EXIT (End Exploitation and Trafficking) Campaign

Human trafficking is the recruitment, transportation, harbouring, or receipt of people for the purpose of exploitation. It is estimated to be a $5 to $9 billion-a-year industry.

The MTV EXIT Campaign was launched in Europe and Asia to bring awareness to this ongoing epidemic. Radiohead contributed their single "All I Need" to accompany a video showing and comparing a day in the life of a child forced to work in a shoe factory against a child who wears them as he goes about his daily experience.